Product
Accelerate a product-led growth environment
We partner with exceptional, lean organizations eager to evolve their products to better meet user needs and drive sustainable growth.
Leverage customer-focused and data-driven insights to create more long-term value with your products and services.
Leverage client-focused and AI-powered data-driven insights for a smarter, faster, and more innovative alternative to the traditional firm or brand agency process
Our alignment strategies help you prioritize value internally, with your team, and externally with the world.
AI-driven insights combined with tailored solutions for your product's success.
Experience a brand-new way of achieving growth and performance. Our AI-driven approach allows you to make decisions quickly and empowers you to thrive in today's dynamic landscape.
At Archetype Marketing, we're not just a consulting firm - we're a visionary partner dedicated to accelerating your brand and product growth through AI-powered insights and strategic innovation.
We provide a smarter, faster, and more innovative alternative to the traditional brand firm or product marketing process.
The result? Accelerated results to save time, resources, and frustration.
Featured in:
What You Can Achieve
Brand Optimization
Outperform the average with measurable results for your business.
Strategy & Messaging For Business Growth -
Melissa helped me refine my marketing strategy and dial in my message in a way that reflects my brand and personal style. As a result of her expert help, support, and encouragement I am on track to fill my group coaching program.
Anne O'Reilly
Business Growth Strategist
Connect With Ideal Clients
Better understand and connect with your ideal clients for better results and increased loyalty
Marketing strategy to connect with ideal clients -
Melissa helped me figure out who I should be focusing on for my ideal clients, and she came up with creative ways to find and connect with them. She just GOT me and what I'm trying to do, and in my experience, that's rare.
Gina Longo
Leadership expert & Trainer
Boost Your ROI
Marketing strategy aligned with brand and business goals for better results from your marketing efforts.
Brand strategy, messaging, and business growth
Melissa is an excellent strategist and mentor. She has the unique capability to take a vast amount of ideas and synthesize them into one unique message to meet your ideal client's needs. She is a master at brand strategy, messaging, and business growth strategy. I would highly recommend her!
Michele Leah
Vision Architect & Business Coach
Elevate Your Team
Get your team on the same page fast, so you can start getting results
ABOUT THE FOUNDER
Hi, I'm Melissa Slawsky
How it all started - I used to spend a lot of time interviewing clients to get their brand and marketing message. It was fulfilling, but it couldn’t scale. By creating a tool and tech platform, I was able to bring my prospects and clients directly into the process for mapping out their brand messaging strategy. Then, AI took the world by storm.
The Power of AI & Human Creativity - By merging my brand-planning tools with AI-driven insights and automation, I'm able to strategize and innovate at scale. What once took hours now takes minutes, delivering exceptional results.
Your Vision, My Mission - Nothing lights me up more than helping clients express what makes them extraordinary and the unique value they provide. There's an Art to what you do. You've got this down to a Science. I help you capture it, so it's recognizable and repeatable.
Experience the Archetype Marketing Difference
Accelerated
Say goodbye to staring at a blank screen... Unlock your growth potential faster than ever before with streamlined, intuitive processes.
The traditional way
The Archetype Marketing™ Way
Aligned
Start with a clear direction and data-driven insights for aligned and cohesive strategies.
The traditional way
The Archetype Marketing™ Way
AI-Powered
Tech-enabled solutions that drive your brand and business to accelerated success.
The traditional way
The Archetype Marketing™ Way
“
Alexis Ray
If you need help carving out your message and making it tangible, this woman will SHOCK you with her skills. I spent FIVE MONTHS trying to figure it out and she did it in less than 24 hours. I swear! I’ve never seen anything like it, or HER.
Accelerate your brand and business growth
Don't waste another minute on tedious, time-consuming, and traditionally expensive marketing methods.
Praise and Testimonials
“
At the end of the day, this helps me to know myself and my ideal clients better - to put myself in other peoples' shoes.
Every person is really different, so this is confirmation on who and what makes a good fit for me and my business.
Eric semilla
Airtable Consultant
“
When I first started coaching with Melissa, I had a masterclass with 5 students and wanted to grow the enrollment. She helped me with many brilliant ideas, strategies for marketing, and inspiration during my low points. I now have 12 students in my Masterclass, at a price point that's 50% more than my original offer (with my best months of sales.)
Wan How
Project Management & Career Coach
“
What an awesome problem to solve! Melissa gave me great advice on the product I was building and got me connected to important people.
If you need help strategizing around your brand, it's her. She is a fantastic brand strategist.
Krish Dhar
Low-Code Expert Developer
Increase Your Revenue with Archetype Marketing
Leveraged solutions for brand strategy and marketing communication
Consulting Support
Accelerate your consulting project with an extra pair of eyes and tech-enabled data points
Fractional Services
Incorporate brand and product optimization into your existing service lines and engagements
Software Licensing
Like our system? We'll give you a turnkey solution to offer tech-enabled brand services in house for agency acceleration
Partner With Us
Do you serve entrepreneurs and business owners? We love to partner with agencies, firms, tech, and support orgs.
IDEAS & INSPIRATION FOR
Brand & Business Growth
An archetype is a story-based pattern of human behavior, based on the work of Carl Jung.
Known as the father of analytical psychology, Jung took a more holistic approach to the human condition and the various facets of personality theory.
Archetypes help us to tap into desires, motivations, core values, strategies, and fears that already exist, rather than manufacture demand for a brand, product, or service.
Here's a link to book a demo or reach out to contact@archetypemktg.com
Reach out to contact@archetypemktg.com or Tweet me at MelissaSlawsky.
ⓒ 2023 Archetype Marketing™ - All rights reserved.