Just For Marketers

Your secret weapon for more effective, more efficient marketing

Where Brand Meets Marketing

Most marketing positions now require a blend of marketing and branding skills.  Branding agencies now need implementers. 
The #1 reason why most marketing fails -

The brand message is not aligned with what ideal clients are looking for 

The #1 reason why most branding fails -

The brand is not being expressed in the marketing communication


Hi, I'm Melissa Slawsky

I used to spend a lot of time interviewing clients to get their brand and marketing message. It was fulfilling, but it couldn't scale.  

By creating a tool and tech program, I was able to bring my prospects and clients directly into the process for mapping out their brand strategy, which made the messaging, content, and even overall marketing plan infinitely easier.

Now, rather than a 3-hour session, I have a simple and effective tool that gets clients great results within an hour. Now, I want to put that into the hands of other marketing professionals to use with their clients.

What You Can Achieve

Brand Optimization

Outperform the average with measurable results for your business.

Strategy & Messaging For Business Growth -

Melissa helped me refine my marketing strategy and dial in my message in a way that reflects my brand and personal style. As a result of her expert help, support, and encouragement I am on track to fill my group coaching program.

Anne O'Reilly

Business Growth Strategist

Ideal Client Profiles

Better understand and connect with your ideal clients for better results and increased loyalty

Marketing strategy to connect with ideal clients -

Melissa helped me figure out who I should be focusing on for my ideal clients, and she came up with creative ways to find and connect with them. She just GOT me and what I'm trying to do, and in my experience, that's rare.

Gina Longo

Leadership expert & Trainer

Marketing Optimization

Marketing strategy aligned with brand and business goals for better results from your marketing efforts.

Brand strategy, messaging, and business growth

Melissa is an excellent strategist and mentor. She has the unique capability to take a vast amount of ideas and synthesize them into one unique message to meet your ideal client's needs. She is a master at brand strategy, messaging, and business growth strategy. I would highly recommend her!

Michele Leah

Vision Architect & Business Coach

Marketing Team Alignment

Get your team on the same page fast, so you can start getting results

The Archetype Marketing Difference


Say goodbye to fill-in-the-blank frameworks... Guide your client through choices and options.

The traditional way

The Archetype Marketing™ Way


Start with a clear direction and data to align your client's brand with what their ideal clients are looking for 

The traditional way

The Archetype Marketing™ Way


Tech-enabled solutions to scale your client results

The traditional way

The Archetype Marketing™ Way

If your company specializes in providing these types of marketing services, then you've come to the right place

  • Marketing Consulting
  • Website Design
  • Public Relations
  • Brand Consulting
  • Marketing Analytics
  • Copywriting 
  • Conversion Rate Optimization
  • Advertising
  • Marketing Planning
  • Positioning
  • Marketing Agencies
  • Brand Messaging

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