As we enter 2023, and you look ahead at plans and decisions for the next year, here are 5 steps for more clarity and direction in the new year.
3. Avoid getting lost in the details
The Problem - Jumping straight into the HOW can lead to getting lost in the details.
Reframe - Before charting the course, we have to set the destination.
- What are we aiming for?
- What do we want to achieve?
- What are the 'big rocks?'
[High-level goals that are measurable and achievable.]
How to - Start with What
- What will we achieve?
Examples: Create a new leveraged offer, Outsource, Productize consulting into tools and tech
Next, make it tangible (and measurable)
- Set improvement targets
Aim for percentages in the following areas
Bonus: Set targets for good, better, and best- Revenue Growth
(% up from last year; ARR / MRR) - Customer Growth
(% up from last year for each product / program) - Audience Growth
(% up from last year for each channel) - Customer Results
(What metrics will you measure and improve for customer success?) - Customer Experience
(How will you measure? And, what's above and beyond?)
- Revenue Growth
Next, don't forget about life goals
- What goals do you have for you?
Examples: Take off Fridays, Delegate X, Outsource things I hate
Last but not least, the most important question might be why
- Why are we doing this?
- What impact will we make?
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